An effective summary is a selling point for people who visit your profile. It’s a well-known trend on LinkedIn: more people will visit the profile of those who are most prominent! But a polished summary will also help you convert your potential prospects. So there is a direct effect of your LinkedIn summary on your ability to do business on the platform. More visibility also means more connection requests or/and more leads. A good LinkedIn summary is a source of leadsĪ good LinkedIn summary helps you achieve your goals on the platform. Use synonyms, various expressions that contain your keyword: your natural referencing on LinkedIn will only be better. So remember to use relevant keywords in your LinkedIn summary. As with our previous point, your LinkedIn summary alone won’t get you the top spots.īut if you want to be visible in search results, it’s one of those things you need to work on. If you are well referenced, you will attract more. The same goes for potential prospects who are looking for information or solutions to their problems. The best referenced profiles will appear first, and will naturally receive more offers.
Example of linkedin summary professional#
Work on your summary to improve your LinkedIn referencingĭid you know that LinkedIn also has an internal search algorithm? And a search algorithm means… referencing! When recruiters are looking for new candidates for a position on the professional social network, they can type the title of the position in the LinkedIn search bar. By creating a united and original communication strategy, you will be able to reach millions of users online more easily. Personal branding requires consistency in your profile. These elements must be coherent, in the information, but also in the tone! If, like many LinkedIn influencers or Top Voices of the network, you use “you” and emojis in your LinkedIn posts, use them in your summary! An internet user who arrives on your profile will look at several elements. To optimize your LinkedIn account, work on your URL, your profile picture, your resume, your summary, your posts, your social selling index, and even your title! The LinkedIn summary is part of a package. When you optimize your LinkedIn profile, whether it’s for prospecting, SEO, engagement, or any other purpose, you’re not optimizing just one element. The first thing to consider is that the LinkedIn summary is part of a whole. The LinkedIn summary helps you build a coherent profile Why work on your LinkedIn summary?īut what makes the LinkedIn summary so important? Seeing as LinkedIn allows you to promote yourself in a thousand ways, including posting great content and sharing relevant information to your professional network, you might ask, what makes your LinkedIn summary an essential part of your profile? 1.
The only limit to your LinkedIn summary is your imagination. Show what you can do, and how you can solve your prospects’ problems. If you use LinkedIn for finding new leads, you can also give your summary a commercial orientation.
You can also focus on your personal skills, and talk about your life experiences, your involvement in associations, or any other event that would show your qualities. You can, for example, focus the LinkedIn summary on your skills by highlighting your professional experiences and achievements. The LinkedIn summary is completely open-ended, so you can choose to put whatever you want in it.īut if you want it to be effective (according to your objectives), it must be well thought out and organized. The LinkedIn summary can also be similar to an elevator pitch: in a few seconds, you have to sell yourself and capture the attention of your audience (or readership). Rather you explain what’s behind it, which is difficult to do in just a few bullet points on a CV. The LinkedIn summary can be compared to a cover letter, which would accompany your CV (also present on your LinkedIn profile, if you have completed it well!). By reading it, people online or other LinkedIn users who visit your profile should quickly understand who you are, what you do and what you can bring to them. It is used to introduce yourself, your professional experiences or to talk about any subject that is important to you. The LinkedIn summary is a short text which can be found on your professional profile. 😉 What is the LinkedIn summary and why should you optimize it? At Waalaxy we will tell you everything! Discover examples of impactful LinkedIn summaries, to better work on yours. Among these optimizations, one is particularly important: your LinkedIn summary. Whether you are a recruiter, looking for a job, or using LinkedIn to prospect and generate business, optimizing your profile is a priority.
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